Goldtree Hospitality is the hospitality arm of the Gold Tree Group, a private real estate company founded in 2005, which works globally.

Our meetings with the company’s managers as well as our research, lead us to the conclusion that GTH can be defined as a company of elegance with a kick, meaning, on the one hand, it is a serious B2B company, which manages and leads huge global projects, but on the other hand, its spirit, and the spirit of those who lead it is young and zestful.

In order to graphically implement this combination between seriousness and zestfulness, we used bold and present display fonts, alongside hand written style of font, both in the logo and in other graphic implementations.

The other element which encapsulates the two facets of this company, is the use of an extremely vivid colour scheme, and the use of this scheme in a technique called colour blocking.

Designed at Re-Levant.