How does one rebrand a well-known institution that has been a leader in its field for 70 years? The visual identity we created for Oranim is a result of a brand strategy that was based on a long comprehensive research of Oranim and the field in which it operates. To make a long story short - the research concluded two major insights; 1 - Oranim has a special intimate, eye-level, friendly approach, and a sense of community unlike any other college, 2- Oranim grew, and it is no longer just a college, it’s an academic center.

In order to express “eye level and friendly”, and considering this is prominently a teachers’ college, we have incorporated into the visual identity elements that refer to means of interaction (past and present) - from chalkboard to texting bubbles. As for Oranim’s uniqueness in the academic landscape, we have decided to give it a unique color palette, and include the very (allegedly) non-academic pink in it. The visual language also includes a division into systems of informative grids and creative grids, thus creating a huge space of action, which allows creating content of any kind and communication at all kinds of levels. 

The old logo, which symbol was a modernistic styling of pine trees, was renewed by the designer Shavit Yaacov, who turned it into a contemporary expression of nowadays Oranim narrative and values.

Designed at Re-Levant