It was both an honor and a challenge to do the branding for a significant cultural institute like Orna Porat children's theater. My goal was to give the theater a distinct visual identity without overshadowing the plays themselves, each tells a different story and has a different character.

My main source of inspiration was Origami, or even just the creative environment in which one can play with paper. This led me to a system of framed-based layouts. Together with a set of naive crayoned textured illustrations, and a specific logotype for every play the theater presents - a new versatile visual identity has emerged.

Collaboration with Michal Melcer.
Designed at Shai Hayoun Studio.